This privacy statement was last updated on 07.08.2026 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.
In this privacy statement, we explain what we do with the data we obtain about you via https://craeken.com. We recommend you carefully read this statement. In our processing we comply with the requirements of privacy legislation. That means, among other things, that:
- we clearly state the purposes for which we process personal data. We do this by means of this privacy statement;
- we aim to limit our collection of personal data to only the personal data required for legitimate purposes;
- we first request your explicit consent to process your personal data in cases requiring your consent;
- we take appropriate security measures to protect your personal data and also require this from parties that process personal data on our behalf;
- we respect your right to access your personal data or have it corrected or deleted, at your request.
If you have any questions, or want to know exactly what data we keep of you, please contact us.
1. Purpose, data and retention period
We may collect or receive personal information for a number of purposes connected with our business operations which may include the following: (click to expand)1.1 Contact – Through phone, mail, email and/or webforms
1.1 Contact – Through phone, mail, email and/or webforms
For this purpose we use the following data:
- An email address
- IP Address
- A first and last name
- Account name or alias
- A telephone number
The basis on which we may process these data is:
Retention period
Upon termination of the service we retain this data for the following period: Contact data is generally kept for 3 years for prospects, 5 years for customer records, and 10 years for electronic contracts over €120..
1.2 Payments
1.2 Payments
For this purpose we use the following data:
- An email address
- A first and last name
- A home or other physical address, including street name and name of a city or town
- A telephone number
- Financial information such as bank account number of credit card number
- IP Address
The basis on which we may process these data is:
Retention period
We retain this data upon termination of the service for the following number of months: 120 months (10 years) for invoices/transaction records to meet French commercial & tax archiving rules. Do not keep full card details; rely on PSP tokens only.
1.3 Newsletters
1.3 Newsletters
For this purpose we use the following data:
- A first and last name
- An email address
- IP Address
The basis on which we may process these data is:
Retention period
Upon termination of the service we retain this data for the following period: keep while subscribed; if inactive/unsubscribed, up to 36 months from last contact/interaction for suppression list & proof of consent, then delete/anonymize..
1.4 To support services or products that a customer wants to buy or has purchased
1.4 To support services or products that a customer wants to buy or has purchased
For this purpose we use the following data:
- A first and last name
- An email address
- A home or other physical address, including street name and name of a city or town
- A telephone number
- IP Address
- Commercial information, including records of personal property, products or services purchased, obtained, or considered
The basis on which we may process these data is:
For compliance with a legal or regulatory obligation.
Retention period
We determine the retention period according to fixed objective criteria: retain for the duration of the contract, then archive necessary elements in line with legal obligations (e.g., invoices 10 years); routine support tickets max 36 months after closure.
1.5 To be able to comply with legal obligations
1.5 To be able to comply with legal obligations
For this purpose we use the following data:
- A first and last name
- A home or other physical address, including street name and name of a city or town
- An email address
- Commercial information, including records of personal property, products or services purchased, obtained, or considered
- Financial information such as bank account number of credit card number
- IP Address
The basis on which we may process these data is:
Retention period
We retain this data upon termination of the service for the following number of months: 120 months for accounting/transaction documents; other legal archives per statutory schedules.
1.6 Compiling and analyzing statistics for website improvement.
1.6 Compiling and analyzing statistics for website improvement.
For this purpose we use the following data:
- IP Address
- Geolocation data
- Internet activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement
The basis on which we may process these data is:
Upon the provision of consent.
Retention period
Upon termination of the service we retain this data for the following period: cookie lifetime ≤ 13 months; store analytics data ≤ 25 months..
1.7 Deliveries
1.7 Deliveries
For this purpose we use the following data:
- A first and last name
- A home or other physical address, including street name and name of a city or town
- An email address
- A telephone number
- IP Address
The basis on which we may process these data is:
For compliance with a legal or regulatory obligation.
Retention period
We retain this data upon termination of the service for the following number of months: 120 months for documents that double as invoices/proof of delivery; operational delivery details can be trimmed sooner (e.g., after 12 months) if not needed for accounting.
1.8 Registering an account
1.8 Registering an account
For this purpose we use the following data:
- A first and last name
- Account name or alias
- An email address
- A home or other physical address, including street name and name of a city or town
- A telephone number
- IP Address
- Financial information such as bank account number of credit card number
- Commercial information, including records of personal property, products or services purchased, obtained, or considered
The basis on which we may process these data is:
Retention period
We retain this data upon termination of the service for the following number of months: We retain account data for 24 months after completion of the services, unless longer retention is required by legal obligations (e.g., invoices and transaction records are kept for 120 months under French law).
2. Sharing with other parties
We only share this data with processors and with other third parties for which consent must be obtained.
Processors
Name: LWS (lws.fr) – Web Hosting
Country: France (EEA)
Purpose: Website hosting, backups, uptime & security
Name: Google Workspace – Email & Docs
Country: EU data centers; SCCs for transfers.
Purpose: Email, document collaboration, storage.
Name: Microsoft 365 – Productivity & Storage
Country: EU data centers; SCCs for transfers.
Purpose: Email, file storage, collaboration tools.
Name: ClickUp – Project Management
Country: EU/US; SCCs for transfers.
Purpose: Task & project planning, client collaboration.
Name: Dougs – Accounting Services
Country: France (EEA)
Purpose: Bookkeeping, payroll, accounting compliance.
Third parties
Name: Google AdSense
Country: United States
Purpose: To serve and personalize advertisements.
Data: IP Address: Used to determine general location (city/country) and for fraud detection. Cookie ID: A unique identifier stored in the browser to recognize returning users. Device Information: Browser type, screen resolution, and operating system. Interaction Data: Which ads were clicked, which pages they were seen on, and how long the user stayed. Location Data: Coarse geographic data based on IP (not precise GPS unless specifically requested by an app). Name: Google Reader Revenue Manager
Country: United States
Purpose: Content Access, Advertising & Monetization
Data: Personal Identifiers, Authentication Data, Internet & Network Activity, Commercial & Transaction Data, Geolocation Data
3. Cookies
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions. For more information about these technologies and partners, please refer to our Cookie Policy.
4. Disclosure practices
We disclose personal information if we are required by law or by a court order, in response to a law enforcement agency, to the extent permitted under other provisions of law, to provide information, or for an investigation on a matter related to public safety.
If our website or organisation is taken over, sold, or involved in a merger or acquisition, your details may be disclosed to our advisers and any prospective purchasers and will be passed on to the new owners.
Infinite Cræken SAS participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. It uses the Consent Management Platform with the identification number 332
We have concluded a data Processing Agreement with Google.
Google may not use the data for any other Google services.
The inclusion of full IP addresses is blocked by us.
5. Security
We are committed to the security of personal data. We take appropriate security measures to limit abuse of and unauthorised access to personal data. This ensures that only the necessary persons have access to your data, that access to the data is protected, and that our security measures are regularly reviewed.
6. Third-party websites
This privacy statement does not apply to third-party websites connected by links on our website. We cannot guarantee that these third parties handle your personal data in a reliable or secure manner. We recommend you read the privacy statements of these websites prior to making use of these websites.
7. Amendments to this privacy statement
We reserve the right to make amendments to this privacy statement. It is recommended that you consult this privacy statement regularly in order to be aware of any changes. In addition, we will actively inform you wherever possible.
8. Accessing and modifying your data
If you have any questions or want to know which personal data we have about you, please contact us. You can contact us by using the information below. You have the following rights:
- You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
- Right of access: You have the right to access your personal data that is known to us.
- Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
- If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
- Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
- Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.
Please make sure to always clearly state who you are, so that we can be certain that we do not modify or delete any data of the wrong person.
9. Submitting a complaint
If you are not satisfied with the way in which we handle (a complaint about) the processing of your personal data, you have the right to submit a complaint to the Data Protection Authority.
10. Contact details
Infinite Cræken SAS
6 rue du Père Éternel, 56400 Auray
France
Website: https://craeken.com
Email: gdpr@ex.comcraeken.com
Phone number: +33972211937
11. Data Requests
For the most frequently submitted requests, we also offer you the possibility to use our data request form
Annex
Woocommerce
What We Collect and Store
While you visit our site, we track:
Products you’ve viewed: Used to show you products you’ve recently viewed.
Location, IP address, and browser type: Used to estimate taxes and shipping costs.
Shipping address: Requested to estimate shipping costs before checkout and to fulfill your order.
We also use cookies to keep track of your cart contents while you browse our site.
When you purchase from us, we ask for information including your name, billing address, shipping address, email address, phone number, and optional account credentials (username/password). We use this information to:
Send account and order updates
Respond to customer requests, refunds, or complaints
Process orders and prevent fraud
Set up your store account
Comply with legal and accounting obligations (e.g., tax calculations)
Improve our store offerings and user experience
Send marketing messages (if you opt-in)
If you create an account, we store your name, address, email, and phone number to auto-populate checkout for future orders.
Data Retention: We retain order information for up to 10 years for tax and accounting purposes (including name, email, billing, and shipping addresses). Reviews or comments left on the site are also stored indefinitely.
Who On Our Team Has Access
Members of our team have access to the information you provide. For example, Administrators and Shop Managers can access:
Order information: Items purchased, purchase date, and delivery destination.
Customer information: Name, email address, and billing/shipping details.
Team members access this data strictly to fulfill orders, process refunds, and support your requests.
What We Share With Others
We share data with trusted third parties who assist in operating our store and fulfilling your orders:
Shipping Providers & Suppliers: We share necessary delivery details (name, shipping address, and phone number) with our carriers and suppliers strictly to fulfill and deliver your orders.
Site Analytics (Google Analytics / Site Kit): We use Google Analytics (managed via Google Site Kit) to analyze site traffic and visitor interactions. This collects anonymized data—such as pages visited, device type, approximate location, and referral sources—to help us optimize store performance and user experience.
Payment Gateways
(Coming Soon) Payment processing details will be finalized once payment gateways are integrated. No payment details are actively shared beyond necessary fulfillment services at this time.